Seasoned business owners and entrepreneurs Robin Emerson and Larry Bearfield are the managing officers of Carlisle Center Ventures, LLC. Together they actively manage Ferns Country Store and allied businesses. They’ve been business partners for over 30 years as owners of Boston-based firms. Between them, they have over 65 years of successful entrepreneurial experience in professional services, strategic consumer marketing, product development, line extensions, new product launching, customer acquisition programs and brand management. Their experience includes extensive work in consumer goods marketing including the resort and tourism industries.
In December 2003, after retiring from the advertising business, they decided they were ready for their next great adventure and acquired the only store in their town. Using their extensive backgrounds in consumer marketing they did an extreme makeover of the tired old store in Carlisle center and set it on a new course as Ferns Country Store.
Most certainly, because they are also Carlisle residents, they have a keen understanding of the town’s needs. And their passion and determination are the driving force behind Ferns Country Store’s success.
And yes, Robin makes for a sexy Queen. However, Larry’s nobility can certainly be questioned. Here they are in their 2010 Halloween in the Village Center costumes! More Halloween in the Village Center pics are heah.
Larry A. Bearfield, Co-Proprietor/Marketing Larry is an energetic, goal-oriented, highly experienced executive with an impressive record managing strategic growth initiatives, image, branding and marketing in a variety of environments. With over 30 years experience, his leadership has resulted in the successful implementation of numerous programs in new business launches, customer acquisition/retention programs, product introductions and consumer direction movements. His hands-on entrepreneurial style is centered around consensus building and collaboration. Bearfield combines his proven, creative, intuitive skills with his strong analytic abilities to quickly identify opportunities, perform situational analysis and then moves to decisive action. From 1982-1984 he served as Corporate Communications Director for Electronic Protection Devices, a computer peripheral manufacturing company. With responsibility for all communications and public relations, Bearfield provided the strategic marketing for the introduction of surge protection products in the worldwide personal computer industry. His work included oversight of a major press conference featuring Walter Cronkite, directing new consumer packaging efforts, advertising and trade show management. In two years, the firm achieved the #1 market position with 23% market share against 60 competitors. In 1984, Larry joined Robin Emerson as a partner in her mid-sized advertising agency forming Emerson Bearfield & Associates. His responsibilities included creative and strategic planning, hiring of team members, account management and developing new revenue strategies. Clients included: Massachusetts Water Resources Authority, Data General, Cellular One, and Loon Mountain Resort. Among his numerous achievements was the re-branding of Loon Mountain and directing a marketing effort that resulted in a 16% attendance increase in one season – the #1 position over 17 other resorts. Emerson Bearfield was the recipient of numerous awards including: named one of the Top Five Hottest Agencies in Boston by Madison Avenue Magazine, and many creative and effective marketing awards. In 1994, they merged their company with a public relations firm to form Burnieika Bearfield Emerson. The added capabilities allowed them to capture additional client work that included: Roto-Rooter, Hunneman Real Estate (later merged with Coldwell Banker), Kraft General Foods, Monson Companies and Ski New Hampshire Association. Among their many achievements they led the communications efforts to garner public support for new Wal-Mart stores launched in the northeast. In 1996 Bearfield co-founded and served as president of The Wonga Group, a specialized marketing firm that successfully launched Military Sports and Recreation Network. The firm created, developed and managed the worldwide program that effectively linked ski and golf resorts with over 12 million military consumers. Bearfield oversaw the branding, marketing, sponsorship sales and development of two dot-coms as well as the formation of a marketing partnership with MilitaryTimes Media Group, a unit of Gannett Newspapers. He successfully negotiated sponsorships with firms that included: Budweiser, Southwest Airlines, Dollar Car Rentals and 3M. From 2002 until the acquisition of the store in December 2003, Bearfield provided his strategic marketing expertise consulting with numerous clients. An active volunteer in the Carlisle community, Bearfield co-founded the Carlisle Committee for Tax Fairness, a local PAC that successfully ended 13 years of overrides. He was a member of the Carlisle Revenue Enhancement Committee where he headed up a first-ever, comprehensive department fee study resulting in new revenue streams to the town. He is currently a member of the Carlisle Veterans’ Honor Roll Committee and a Member of the Carlisle Fire Department Emergency Canteen. In his left-over free time, he is a 50-year volunteer with the Boy Scouts, enjoys skiing, backpacking, and is an accomplished artist and sculptor. Larry thoroughly enjoys his son James, his wife Erin and his Grandson Tucker. And would love to be able to see his Grandkids, Joshua, Natalie, Tristan & Nicholas – children of other son Jay and his wife.
Robin B. Emerson, Co-Proprietor/Business Operations Robin has been lauded for her unbridled energy, savvy business style and astute ability to build cohesive, dynamic teams. An expert in business systems development, she has created and implemented effective business and financial models, managed budget development, metrics and production systems in a number of business environments. For over 35 years, her sterling leadership has been the driving force behind her successful ventures. After receiving her BS at Skidmore College, in 1984 Emerson launched Emerson & Associates Advertising, a local agency offering strategic marketing, consumer advertising, graphics and package design. Within a matter of months, Emerson’s astute entrepreneurial management attracted several firms that included: HH Scott Stereo Systems, Pathway Designs, Kyanize Paints and Maser sportswear. However, it was her skillful management of Electronic Protection Devices that led to her client’s rapid growth and the hiring of their Corporate Communications Director which then led to her successful and strategic recruitment of Larry Bearfield as her partner. Forming Emerson Bearfield & Associates, she embarked on a period of outstanding growth that required her to manage the hiring and development of new employees, modify business systems and provide effective fiscal management. New clients attracted to the firm included: Cabot Stains, The Big Dig, Abus Lock Company, Foreign Motors, Inn at Mill Falls, Marriott Vacation Ownership Division, Mountain Club on Loon, Wildcat Mountain and Lexington Savings Bank. In recognition of her successful growth, the firm was named a Small Business of the Year Finalist by Greater Boston Chamber of Commerce. The 1994 merger to form Burneika Bearfield Emerson had each of the partners assume specific responsibilities with Emerson taking on fiscal, human resources and operations management of the mid-sized firm. Initially, she took two disparate operations with separate business systems and designed new operations capable of handling many multiples of projects across several departments concurrently. Her responsibilities included: general management of day to day operations, hiring of team members, oversight of client care, media, estimating and production departments and overall fiscal management including budgeting, forecasting and profit and loss analysis. In 1996, deciding to downsize she co-founded The Wonga Group with Bearfield. The boutique firm provided deliberate strategic marketing to a number of clients including: Hilton at Woodcliff Lake, Montauk Yacht Club Resort and Marina and Four Points Sheraton. As a co-founder of Military Sports and Recreation Network, Emerson developed a database management system that enabled the firm to keep track of hundreds of specially negotiated offers available to authorized military personnel through over 400 resorts and military bases worldwide. She was instrumental in the establishment of two dot-coms designed to serve as the primary communications tool to reach the ‘niche’ audience of nearly 12 million. In addition, Emerson helped manage Sno!!!Jam, a first-ever military snowsports event series held at several resorts including Steamboat, Copper Mountain, Heavenly, Purgatory, Killington and Sunday River. During the process of seeking to sell the recreation portal to broader military-specific community Websites (including one owned by Ross Perot), the 2000 internet meltdown led Emerson to accept the position of COO at Catalyst, a Rhode Island-based marketing communications firm where she established new financial and management systems leading to an immediate level of profitability for the privately owned firm. Based on her first-hand experiences, Robin authored a White Paper, “Are You Ready for the Economic Turnaround? 5 Simple Steps Small to Medium size Businesses Should Take to Get Market Ready.” Her report was widely recognized and published in a variety of print and internet environments. Robin’s business expertise was instrumental in developing the comprehensive Ferns Country Store Business & Marketing Plan leading up to the store’s acquisition. Robin is a member of the Carlisle Fire Department Emergency Canteen. In her free time, Emerson is an avid skier, enjoys exotic, world travel, theatre and is an accomplished photographer. Robin always looks forward to spending time with her Grandson Tucker. And looks forward to seeing her other Grandchildren Joshua, Natalie, Tristan and Nicholas.
– – Walt Disney